Born from a place where the Kemijoki river once came to rest. There, floating timber gathered into a jam. Movement stilled, and force collected before the journey continued. In Finnish, that jam is called suma.
Today, SUMA gathers people around fire, water and silence. It is the journey of fire: an experience that begins as a spark, ignites into flame, and ends in embers. A journey where one pauses, warms, and moves on calmer.
We welcome international travellers, corporate groups, incentive programs and private events seeking meaningful experiences beyond conventional tourism. Through our signature Fire Journey, guests discover the essence of Lapland in a way that is immersive, personal and distinctly Finnish.